For any online business, the way your audience or customers use and interact with your website is extremely important. It gives an idea about how the visitors perceive your website and how you can improve it for better conversions as per your goals. Doing this needs some deep dive into analytics and additional information provided by a solid analytics software can help.
Capturly is a full-scale analytics solution that can help you with this by providing detailed analytics, click and scroll heatmaps and even replayable recorded sessions. All of this is ton of data to sift through, but an help you make informed decisions about the website structure and content.