Copywriting isn’t just about writing lines to sell products; marketers need to make sure they hit the sweet spot in their customers’ minds to make sure they buy a product. Hitting the right cord is essential, which is why copywriters need to know the emotional sentiment of the target audience.

Instoried is a content optimization tool that allows copywriters to gauge the emotional quotient of their content and empathy to it. This tool predicts the emotional engagement of the content and also provides smart recommendations in real-time, which further leads to increased clickthrough rate and conversions.