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Long URLs with multiple parameters are off-putting and ugly. A simple way around this problem is to shorten the URL to a neat, short version. You still get all the tracking data for analysis while improving the click-through rate. Linknifty helps you do that.
On top of that, you can use branded links to boost the authority of your links, add retargeting pixels and leverage the short links to set up a lead funnel for your business.